Heather Boutwell

Our dynamic and passionate Head of Marketing joined FlavorCloud in June and has been causing quite the stir. Heather started her career in design, before quickly pivoting to her true calling—marketing. Here she could finally test what actually worked and make data-informed decisions. Her expertise are vast—a demand gen guru who has led marketing transformation across a multitude of sectors. We don’t know anyone who loves marketing more or who brings as much joy to the job!

Posts by Heather

Black Friday: 3 Key Trends For International Ecommerce | FlavorCloud

By Heather Boutwell | November 4, 2021

Have you noticed 2021 holiday goods and gifts promoted early this year? Even before Halloween merchandise hit the shelves, some retailers were already messaging holiday. A previous Digital Commerce 360’s retailer survey found 59% of merchants had intended to start 2021 holiday marketing in October or before. And Black Friday is following suit. Is it…