demand chain

(logistics) The concept that consumer demand can “pull” products through the logistics chain. Demand chain logistics is a counterpoint to supply chain logistics where products are “pushed” through the logistics system to the ultimate consumer by the actions of the producer and marketing and logistics professionals.
In demand chain logistics, however, it is the producers who are responding to the demands of customers in the marketplace. In demand chain logistics producers and logistics professionals must have a thorough understanding of their customers, an unimpeded flow of information and the ability to respond quickly to changing demand. See supply chain.

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