Acronym for original equipment manufacturer. (a) A manufacturer who sells equipment to a reseller for the purpose of repackaging, bundling, rebranding or co-branding. (b) (popular) The reseller of repackaged, bundled, rebranded or co-branded equipment.
In both cases, the reseller can simply repackage and resell the equipment, add value to the equipment or bundle the equipment with other products for resale. See VAR (value-added reseller).