reverse logistics

(logistics) The act of, and management systems associated with, the recovery of discarded products and packaging from the end user. Reverse logistics is based upon a heightened environmental consciousness, public policy and law. The concept is that reusable packaging, as well as outdated, damaged or defective products, can best be recycled or reused by the original manufacturer. Reverse logistics, however, is much more than recycling. It involves both product and systems designs that make recovery and reuse possible, efficient and even profitable. In reverse logistics a measure of what gets thrown away is a measure of the failure of the product design and recovery process.

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