Indie beauty brands that absorbed tariff costs instead of raising prices may be owed a meaningful refund, and many are not sure where to start. In a new feature from Personal Care Insights, Your Saha founder Zineb Zayer explains how her Moroccan beauty brand claimed its refund early with help from FlavorCloud.
Your Saha brings traditional Moroccan cleansing rituals to shoppers around the world, with a strong focus on the US. Rather than pass rising import costs on to customers, the brand absorbed tariffs on every unit it brought in. FlavorCloud walked the team through the numbers, confirmed the brand was eligible and helped it understand the refund process, putting Your Saha among the first to file.
Zayer also shares why she treats recovered duties as capital to reinvest in growth, why founders should stay hands on with customs and import costs, and how a cross border logistics partner made a difference while trade policy kept shifting. As she puts it: "Understanding your import costs is just as important as understanding your revenue."
Read the full feature in Personal Care Insights