Case Studies

How Johnnie-O Unlocked New Global Growth - FlavorCloud

Hannah Storrs — Mon, 21 Jul 2025 07:00:00 GMT

Company Overview

Johnnie-O is a premium lifestyle apparel brand built at the intersection of tradition and innovation. Founded in Southern California, the company draws inspiration from “the more interesting scenic route” blending classic East Coast style, laid-back West Coast influence, and a touch of Midwest grit. Johnnie-O creates timeless, thoughtful clothing that empowers customers to feel confident and live actively. Every product, from performance golf apparel to versatile lifestyle styles and footwear, is designed with purposeful detail and a commitment to quality.

Fueled by a sense of community and connection, Johnnie-O is dedicated to delivering an elevated customer experience, making choices rooted in kindness, and staying true to its goal of creating styles for every generation.

62%
year-over-year increase in GMV

109%

increase in shipments YoY

8%
increase in average order value YoY

UAE sees
149%
higher average order value than other international markets.

Johnnie-O's Partnership with FlavorCloud

As Johnnie-O’s ecommerce business expanded, the team noticed a surge in interest from international shoppers eager to access the brand. While domestic fulfillment was well-established, cross-border operations presented new complexities, particularly in terms of duties, taxes, and logistics. To maintain their elevated customer experience and confidently grow internationally, Johnnie-O partnered with FlavorCloud.

“We wanted a partner that could simplify international shipping and integrate seamlessly with our operations,” said Kelsey Finn, VP of Ecommerce. “FlavorCloud’s platform allowed us to expand efficiently, without disrupting the service our customers expect.”

FlavorCloud enabled Johnnie-O to move from basic international fulfillment to a comprehensive cross-border solution. By offering Delivered Duty Paid (DDP) shipping, the brand could provide transparent landed costs at checkout, reducing cart abandonment and building trust with global customers.

Beyond technology, FlavorCloud’s team offers proactive, consultative support. For example, when shipping rates to parts of Canada increased, their Customer Experience Manager suggested testing free shipping thresholds to encourage higher average order values—a strategy that quickly delivered results.

“The insights and recommendations from the FlavorCloud team have helped us optimize our approach and drive measurable growth,” Finn noted.

Next Steps for Johnnie-O

Since launching international shipping, Johnnie-O has achieved consistent double-digit year-over-year growth in global orders. While markets like Asia and Scotland were expected wins due to their strong golf culture, the United Arab Emirates emerged as a surprising powerhouse, with a growing golf lifestyle and significant buying power. Shipments to the UAE now boast a 149% higher average order value than other international markets.

“Discovering such strong demand in the UAE was a great surprise,” Finn added. “It’s opened up new opportunities for us, and we’re excited to keep building on this momentum.”

The brand’s global expansion has also supported key product launches, including a new women’s collection and limited-edition product released for its 20th anniversary—a milestone that broadened Johnnie-O’s reach and reinforced its lifestyle positioning.

Johnnie-O’s relationship with FlavorCloud has evolved into a strategic partnership. The team now leverages FlavorCloud’s expertise to navigate changing tariff regulations, experiment with market-specific promotions, and implement localized pricing strategies in markets like Canada and the UAE.

“Having a partner that understands the nuances of international ecommerce has been invaluable as we plan for the next phase of growth,” said Finn.

With a strong foundation and a collaborative approach, Johnnie-O is well-positioned to continue its international expansion and reach new customers worldwide.

How NOVOS Scaled Supplement Sales 27% Across Borders - FlavorCloud

Hannah Storrs — Tue, 22 Apr 2025 07:00:00 GMT

Summary

Meeting customer demand where it is, innovative supplement company, NOVOS, partnered with FlavorCloud to:

30+

Country Expansion

27%

Increase in X-border GMV

30%

Increase in AOV

NOVOS is a pioneer in the longevity and nutraceutical space, bridging the gap between cutting-edge biotech and consumer health. With a science-backed approach, NOVOS provides supplements, biological age tests, and educational resources to empower individuals in extending their health span and lifespan. Through their partnership with FlavorCloud, NOVOS has seamlessly navigated international shipping complexities and reached customers worldwide. It’s showing in the numbers, NOVOS’ Gross merchandise value (GMV) has risen Year over Year by 27%, reflecting the success of their expanding global presence.

As a company selling supplements internationally, NOVOS faced significant logistical hurdles. Shipping supplements across borders presented a web of regulatory challenges, with each country enforcing its own import restrictions, quantity limits, and compliance requirements. "Supplements are controlled differently from different customs agencies or government agencies. You've got the FDA, Health Canada, MHRA in the UK... and all these other parties involved with a product that’s tied to health claims." explained Sean Herwaldt, Head of Operations at NOVOS. “The problem for us is how to navigate this opportunity without taking on risk or breaking laws at a high level.” Without a clear roadmap, scaling internationally meant risking rejected shipments, excessive delays, and potential compliance violations.

Supplements are controlled differently from different customs agencies or government agencies. You've got the FDA, Health Canada, MHRA in the UK... and all these other parties involved with a product that’s tied to health claims. The problem for us is how to navigate this opportunity without taking on risk or breaking laws at a high level.

Sean Herwaldt, Head of Operations at NOVOS

Determined to expand while avoiding costly missteps, NOVOS sought a solution that could simplify the process. FlavorCloud, with its deep regulatory expertise and cross-border logistics capabilities, became the trusted cross border partner NOVOS needed. FlavorCloud integrates directly with their 3PL and allows them to offer guaranteed DDP and fit into their existing set up easily.

Expanding internationally required more than just shipping products—it demanded a deep understanding of local regulations and seamless execution. FlavorCloud provided NOVOS with a streamlined logistics solution that addressed these challenges head-on. With a single point of contact for compliance, customs, and shipping, NOVOS was able to confidently open new markets. "Having a single point of contact across a complex process is super helpful," said Herwaldt. "FlavorCloud wears all the hats—whether it's customs, compliance, or logistics."

Having a single point of contact across a complex process is super helpful FlavorCloud wears all the hats—whether it's customs, compliance, or logistics."

Sean Herwaldt, Head of Operations at NOVOS

With FlavorCloud’s guidance, NOVOS successfully navigated country-specific import regulations, ensuring shipments complied with local restrictions. The team also helped NOVOS optimize their shipping strategy, identifying the best routes and structuring shipments to meet varying quantity limits and value thresholds. This expertise was instrumental in enabling NOVOS to enter new markets like South Korea and Singapore, expanding their global footprint without the typical headaches of international logistics.

Since working with FlavorCloud, NOVOS has seen significant international growth. What began as a cautious approach to new markets quickly turned into a strategic expansion, with the company growing its international reach from 20 to over 30 countries. Year over year, NOVOS has experienced a 25% increase in international orders, accompanied by a 30% boost in average order value.

"The most interesting part?" said Herwaldt. "All this international growth happened organically. We didn’t even start advertising internationally until this year. FlavorCloud made it easy for us to test new markets and quickly scale."

As NOVOS scaled, its relationship with FlavorCloud deepened. Early on, the focus was on ensuring shipments complied with regulations and reached customers smoothly. Over time, FlavorCloud’s role expanded into strategic problem-solving.

One of the biggest challenges NOVOS faced was in Canada, where regulations limited personal imports of supplements to a 90-day supply. Orders exceeding this limit were frequently rejected, causing frustration for both customers and the NOVOS team. Additionally, Canada imposed de minimis order value restrictions that made shipping certain products more complicated. "At first, we were getting hit with two major issues—order values exceeding de minimis thresholds and the 90-day supply rule. Even when we stayed under one limit, we’d get rejected for the other," Herwaldt explained. To address this, FlavorCloud worked with NOVOS to develop a Canada-specific checkout restrictions that automatically adjusted product availability based on these regulations. This change significantly reduced rejected shipments to nearly 0% and provided a smoother buying experience for Canadian customers.

Beyond compliance, FlavorCloud’s data-driven insights have helped NOVOS refine its logistics approach. Regular strategy sessions and quarterly business reviews provided NOVOS with visibility into market trends, helping them anticipate potential challenges and optimize their shipping operations. Looking ahead, NOVOS is now working with FlavorCloud to forward-stock inventory in the EU, unlocking faster deliveries and a more efficient supply chain. The EU presents a whole new set of challenges with registering for VAT (value add tax), ORE (Open Research Europe), OSS (One Stop Shop), picking the right entry points, and more.

Beyond compliance, NOVOS found something rare in the logistics industry. Genuine human support. FlavorCloud’s ability to adapt and be responsive to changing regulations and business means made scaling international operations possible. NOVOS needs agility and a growth mindset as they are tackling the high demand for their product. Being able to pick up the phone and discuss issues with a person familiar with their business allow them to act swiftly and not miss out on opportunities in new markets.

With FlavorCloud, we have the confidence to go into new territories and markets. There is the knowledge that it won't always be smooth, but we have a partner who will help us understand and take care of our business the way that we would want to take care of it.

Sean Herwaldt, Head of Operations at NOVOS

As NOVOS continues to push the boundaries of the longevity space, one thing is certain: having a logistics partner that understands the nuances of international expansion is invaluable. With FlavorCloud’s expertise, NOVOS has turned complex regulatory obstacles into stepping stones for growth, proving that with the right partner, scaling globally is not just possible. It’s a competitive advantage.

International expansion doesn’t have to be complicated. Partner with FlavorCloud and unlock seamless cross-border shipping.

Get Started Today

How Postal Ensured Positive Customer Experiences Worldwide - FlavorCloud

Hannah Storrs — Mon, 15 Jul 2024 07:00:00 GMT

15%

Increase in Shipment Volume

166%

Increase in international
customer retention

400%

Increase in YoY growth

Building a strong brand is one of the most important elements of scaling a business in the modern era. No one knows this better than Postal, an intelligent gifting platform that helps companies create authentic connections and build their brands with corporate gifting and swag. Sending tangible tokens of appreciation to prospects, customers, partners, and employees is an integral part of a brand strategy. It has proven effective at increasing pipeline, retaining customers, and boosting employee morale.

Through their partnership with FlavorCloud, Postal helps companies send international gifts with ease.

Ensuring a positive customer experience

One of the most important aspects of corporate gifting is ensuring a seamless delivery for end recipients. As Alex Park, Logistics and Warehousing Manager for Postal describes it:

It’s crucial that recipients have a positive experience and don’t have to pay taxes on the gift they receive. A gift should surprise and delight, and FlavorCloud allowed us to do that.

Alex Park, Logistics and Warehousing Manager for Postal

When shipping items internationally, no one wants to deal with duties at delivery, coordinating with last-mile carriers, managing delays, or dealing with refusals at customs. Before FlavorCloud, Postal was facing these issues.
They were using normal international carrier services and Direct Plant Shipment (DPS) services, which resulted in their small team being burdened with making sure recipients were not put in a position where they had to pay to receive the gift. Postal worked with carriers directly to avoid issues, but it was not a perfect solution and they were looking for better options. "We want to ensure that our customers have the best experience and that our services are cutting edge," stated Park.

One of the biggest challenges facing international swag and gifting companies are delays at customs. Postal’s clients often held inventory in locations around the world and relied on Postal to get large-scale swag orders and items for conferences and events delivered on time. If those shipments were delayed in customs, it could cause massive losses.

Partnering with FlavorCloud

Postal knew that in order to stand apart from the competition and deliver exceptional service, they would need to work with an industry-leading partner to handle these international shipping complexities. They discovered FlavorCloud through their existing partnership with ShipBob. The immediate appeal was the guaranteed delivery promise right at checkout. Having all duties, fees, and landed costs upfront with Delivered Duty Paid (DDP) service meant that Postal never had to worry about recipients seeing a bill at delivery.

FlavorCloud drives great value because our customers are able to send gifts to their recipients without worrying about duties, taxes, VAT, GST or anything else. A lot of our competitors didn’t offer DDP in the beginning, which gave us a competitive edge.

Alex Park, Logistics and Warehousing Manager for Postal

The value didn’t stop there. Postal was impressed with the hands-on support they received and the opportunity to meet with FlavorCloud’s Director of Global Trade Compliance to ensure they could avoid delays at border crossings. Even though they integrated through a partner, ShipBob, they were able to work directly with FlavorCloud’s customer service team to improve their international logistics setup and processing.

Seeing Results

Postal is now a leader in corporate gifting, helping their customers reach recipients both domestically and internationally. Postal grew their client base by 400% after partnering with FlavorCloud, and nearly 50% of that volume is international. Delivering reliable, best-in-class global gifting experiences, has allowed Postal to set itself apart from competitors.

In fact, Postal was one of FlavorCloud’s Top Cross Border Shippers of 2023 showcasing just how successful they have been. As Shannon Leiner, VP of Merchandising and Operations at Postal put it, “At Postal, we empower marketing, sales, customer success, and HR teams to incorporate gifting as part of their offline strategy, and we won’t let the recipient's location get in the way of their gifting efforts.” Prepaid duties and fees, reduction in cross border delays and seizures, and strong classification support from FlavorCloud allowed Postal to do this and focus on their outstanding growth.

Conclusion

The international gifting and swag industry faces the particular difficulty of duties and fees responsibilities being pushed onto the end consumer. Postal has overcome many of these barriers with a partnership with FlavorCloud, which allows pre-paid duties and fees, support with customs, and HS code classification.

Postal's partnership with FlavorCloud has been instrumental in their ability to deliver seamless, positive gifting experiences on a global scale. As Postal and FlavorCloud continue to innovate and expand into the B2B sector, they are poised to unlock even greater opportunities and set new standards in the corporate gifting and swag industry. A powerful strategic partnership can drive business growth and create the ultimate delivery experience.

4 Strategic Priorities For Reducing Risk And Ensuring Success In International Markets - FlavorCloud

Hannah Storrs — Wed, 05 Jun 2024 07:00:00 GMT

Maze recently partnered with FlavorCloud with the joint ambition of supporting merchants in international markets. This article involves an interview on why Maze and FlavorCloud make a good partnership and how they aim to achieve that.

Expanding into international markets is a crucial step for ecommerce merchants looking to achieve significant growth and reach new customers. With global ecommerce sales continually on the rise, tapping into these markets offers excellent opportunities for revenue expansion and brand recognition. Revenue projection in international ecommerce is nearly US$ 4.8 trillion for 2024. However, the journey to international success is fraught with challenges, especially in areas like international shipping and logistics.

Maze knows this well. Led by industry veterans and enterprise brand operators, they help brands to optimize their backend engineering, understand and activate their data and drive strong growth both in the US and internationally. They understand one of the most significant hurdles in international expansion is managing the intricacies of international shipping. Without a robust and reliable partner, merchants can face numerous challenges, including high shipping costs, customs delays, and complex regulations.

Recognizing these difficulties, Maze sought out solutions to simplify and streamline this process. FlavorCloud, a company renowned for its merchant-centric approach and seamless integration with Shopify, piqued their interest.

“FlavorCloud had been on our radar for a while, but recently they've added significant leadership talent from Shopify and other tech players while elevating their product to scale up market in a Shopify-native experience" says Nick Thomson, Head of Partnerships at Maze. "Their commitment to merchant success aligns perfectly with our mission to support enterprise businesses in achieving stable and sustainable growth."

The Promise and Perils of International Markets

The opportunity for e-commerce merchants in international markets is immense. FlavorCloud data indicates that when international options are available at checkout, merchants see an increase of 20-60% higher conversion and a 128% higher gross merchandise value (GMV) than domestic.

However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected penalties that, at the most extreme, can involve jail time! To successfully expand into international markets, merchants must navigate these risks effectively to maximize their potential for success.

Here are the top 4 strategic priorities that support global expansion:

Priority 1: Understand Your Market

Understanding market demand is the first strategic priority for reducing risk and ensuring success in international markets. Shopify's recent Q1 2024 financial report stated cross-border gross merchandise volume (GMV) saw a 15% increase, underscoring the growing consumer demand for international shopping. Merchants need to identify which markets offer the most promising opportunities. This involves conducting market research to understand consumer behavior, preferences, and purchasing power in different regions.

Start by analyzing the top trade lanes internationally, which typically if you are based in the US include Canada, Great Britain, Australia, Denmark, and the Netherlands. These countries are not only major players in the global economy but also represent significant ecommerce markets with established infrastructure and high consumer spending. Understanding the dynamics in these markets can provide valuable insights into where to focus expansion efforts.

Helpful market research can include:

Data Analysis – Use available data from industry reports, market research firms, and trade organizations to gauge demand in different regions. Look for trends in consumer behavior, popular product categories, and competitive landscapes.
Traffic Analysis – Review your existing traffic to access untapped markets.

Using delivered duties paid (DDP) is an easy way to test new markets. With no risk to your existing markets, you can start at 1 or 2,000 daily order volume with no increased cost.

Competitive Analysis - Study your competitors who have already entered these markets.

Decide on Market Spend – Research markets with the highest growth potential and set profitability goals and spending limits to maximize impact.

By thoroughly understanding market demand, merchants can make informed decisions about which markets to enter, tailor their marketing strategies to meet local needs, and mitigate risks associated with international expansion.

An example of how FlavorCloud has supported merchants in this can be read in How Animalhouse Fitness Used FlavorCloud Analytics to Become a Multinational Company

Priority 2: Navigating customs and compliance

Effective customs management can significantly impact both cost savings and operational efficiency. Merchants often hesitate to enter new markets due to the complexity and opaqueness of cross-border regulations or costs. Leveraging a robust customs network can decrease costs by up to 30% and de-risk the process, making it a vital aspect of a successful international expansion strategy.

An important consideration with partnering for your customs management is the roles and responsibilities of your partner. For example, there is a significant benefit in using a third-party representation as an Importer of Record (IOR). An IOR acts on behalf of the merchant, handling all necessary documentation, compliance issues, and regulatory requirements. This service not only simplifies the import process but also reduces the risk of costly delays and penalties associated with non-compliance. By entrusting customs management to an experienced partner, merchants can focus on their core business activities while ensuring that their products move smoothly across borders.

"This is where FlavorCloud really stands out as a partner for Maze. International customs and compliance can be scary and complex for merchants. When using a service like FlavorCloud, merchants can focus on their business and know that both they and their buyers will not have to deal with any hassle. FlavorCloud handles the complexity."

Nick Thomson, Head of Partnerships at Maze

Examples of support a strong customs network includes:

Managing hazardous goods. Different countries have varying regulations concerning the importation of hazardous materials, and navigating these rules requires specialized knowledge. A robust customs network can help merchants classify and handle these goods appropriately, ensuring compliance with international safety standards and avoiding severe penalties or shipment rejections.
Automated classification systems streamline the process of categorizing products according to international tariff codes. Automated systems reduce human error and increase efficiency, ensuring that products are correctly classified and duties are accurately calculated. This automation can lead to significant cost savings and reduced administrative burdens.
Managing customs disputes or delays. If using FlavorCloud’s prepaid duties and fees option (DDP shipping), the customs and customer service team handles all issues that may come up and makes sure your buyer does not have surprise fees at delivery.

By prioritizing effective customs management, merchants can minimize the risks associated with international shipping, avoid unnecessary costs, and ensure timely delivery of their products.

Priority 3: Localization & Ensuring a Seamless Checkout Experience

Ensuring a seamless checkout experience improves conversion and creates a better experience for buyers. Localization plays a crucial role in this process, allowing merchants to cater to the preferences and expectations of customers in different regions. By tailoring the shopping experience to local markets, merchants can significantly reduce cart abandonment rates and increase conversion rates.

One of the key aspects of localization is displaying prices in the local currency and showing accurate shipping rates. This transparency eliminates confusion and reduces friction during the checkout process, leading to a more positive customer experience. Offering multiple payment options that are popular and trusted in each market further enhances convenience and encourages customers to complete their purchases. Maze knows this well with their successful integration of Shopify Pay across other major ecommerce platforms including Salesforce Commerce Cloud.

Perhaps most importantly, offering guaranteed global delivery promises instead of estimates can significantly improve customer satisfaction and trust. As Nick Thomson explains, "A lot of competitors only offer estimates, which means the merchant and buyer must deal with paying the difference at some point in the journey. This makes it hard for the merchant to accurately predict costs and creates a negative experience for the buyer. FlavorCloud’s guarantees at checkout make a big difference." By providing guaranteed delivery timelines, merchants can instill confidence in their customers and differentiate themselves from competitors.

Priority 4: Customize to Your Business

Every business has unique needs and requirements, and working with partners that are resilient and adaptable is essential to success in global expansion. By tailoring your strategy to fit your business, you can optimize efficiency, streamline operations, and maximize growth opportunities.

At the enterprise level, common customization are:

Integrating international market solutions directly into your selling platform. Whether through applications or APIs, seamless integration ensures a smooth and cohesive experience for both merchants and customers.
Robust returns management with full reverse logistics capabilities. Providing customers with hassle-free return options not only enhances their shopping experience but also builds trust and loyalty.
Enterprise-level businesses often require robust B2B support to cater to the needs of wholesale customers and distribution partners.
Integration with third-party logistics (3PL) providers for order fulfillment, reduces shipping costs, and improves delivery speed and reliability.

Conclusion

Expanding into international markets presents unparalleled opportunities for ecommerce merchants seeking to achieve significant growth and reach new customer bases. Maze recognizes the immense potential of international markets and are committed to helping e-commerce merchants capitalize on these opportunities.

By partnering with logistics companies like FlavorCloud, who possess the expertise and capabilities to navigate the complexities of cross-border commerce, merchants can focus on their core business activities and drive sustainable growth. With the right strategies and partnerships in place, merchants can seize these opportunities, connect with customers worldwide, and achieve unprecedented levels of success.

Together with partners like FlavorCloud, Maze is committed to helping merchants navigate the complexities of international commerce and embark on a journey of growth and prosperity. With international sales revenue expected to show an annual growth rate (CAGR 2024-2029) of 9.49%, this market will just keep expanding. Go global in only a few hours with FlavorCloud and Maze.

How Animalhouse Fitness Used FlavorCloud Analytics To Become A Multinational Company - FlavorCloud

Hannah Storrs — Wed, 22 May 2024 07:00:00 GMT

25%

Increase in Revenue

Country Expansion

Countries in 2023 Global Market

With the launch of fulfillment centers in their fourth country, Animalhouse Fitness has truly become a multinational corporation. Read their story to discover how they made decisions and collaborated with FlavorCloud to drive their expansion and international development.

Inspired by a critical need in the fitness industry, Animalhouse Fitness has earned acclaim for its modern business approach. Renowned for their high-quality, innovative fitness equipment suitable for both home and gym environments, Animalhouse Fitness aims to eliminate barriers hindering individuals from achieving wellness goals. Partnering with FlavorCloud was a natural fit for their vision, as they share this commitment to assisting people in overcoming obstacles. Through their partnership with FlavorCloud, Animalhouse Fitness was able to analyze their audience and make the most optimal decisions for international selling and expansion.

Foundation for Multinational Expansion

In 2021, Animalhouse Fitness embarked on its cross-border journey with FlavorCloud at an early stage in their business. With a meticulously curated product line, they aimed for strategic expansion rather than unnecessary product list expansion. Recognizing the potential for growth lay in expanding their market and audience reach, Camy Raissian, Head of Operations at Animalhouse Fitness, explained, "The Founders figured out that we wanted to go more places. We want to expand." Cross-border selling presented a prime opportunity for growth.

Having outgrown their initial warehouse setup, Animalhouse Fitness collaborated with Shipbob to prepare for expansion. With fulfillment centers across the US, Animalhouse Fitness established a solid presence in the domestic market. However, their aspirations extended beyond the US borders, recognizing the global appeal of fitness and their environmentally conscious equipment. This worked perfectly to consider international growth through Shipbob’s DDP offering, powered by FlavorCloud.

DDP Analytics Provides Valuable Insights

Partnering with FlavorCloud, Animalhouse Fitness implemented the delivered duties paid (DDP) offering to provide international customers with clear and guaranteed checkout options. The results were remarkable. While excelling in the domestic market, Animalhouse Fitness was pleasantly surprised by the influx of DDP sales from international customers. With orders streaming in from 45 different countries throughout 2023, Camy and the Founders, Evan Gubera and Paul Jackson, took notice.

Camy Raissian, of Animalhouse Fitness, highlighted, "The biggest benefit of FlavorCloud we've found other than the extra sales associated with getting DDP and exposing the product to other people throughout the world, is it helped us really quickly see where we are actually selling outside the US. "

Delivered duties paid (DDP) It is a shipping option where the merchant takes responsibility for goods arriving at the destination. It involves the merchant paying all shipping-related costs through delivery, including transport, export, and import duties, shipping insurance, VAT if applicable, and storage. Plus, it means navigating customs, potential shipment inspections, and bearing the risk of damaged goods costs or replacement. All the heavy lifting when it comes to international shipping!

Offering this at checkout allows merchants to show a guaranteed global delivery promise that clearly shows customers when the order is expected to arrive and the full costs of shipping, duties and taxes. Showing this at checkout can be the difference between a buyer converting and finishing the sale or abandoning cart at checkout.

Utilizing order volume and DDP FlavorCloud analytics, they gained clarity on the international demand for Animalhouse Fitness products and customer spending preferences. The demand was there, clear as day, and they were able to make educated decisions on how to expand. Armed with this data, they made informed decisions regarding expansion. Leveraging Shipbob's international fulfillment network and the existing order volume from FlavorCloud, they swiftly executed their first expansion into Canada on May 2022, capitalizing on identified growth opportunities.

That was just the start. Buoyed by the success of their Canadian venture, Animalhouse Fitness pursued further expansion. Camy Raissian remarked, "It eliminates the ambiguity of what do we want to do next. It’s just a question of at what point do we stop?” Such data-driven expansion decisions proved invaluable.

Steps Towards A Global Presence

Subsequently, Animalhouse Fitness expanded into the UK on March 2023 and, in early May 2024, ventured into their fourth country, Australia, cementing their status as a truly international company. Reflecting on the decision to enter the Australian market, Camy Raissian noted, "The sales have always been there, and following our expansion into Canada and the UK, we began to explore opportunities in the Australian market utilizing FlavorCloud data. The data was clear, Australia was our next target. By conducting preliminary research into the Australian market, combined with FlavorCloud data, we pulled the trigger and this year expanded into Australia. FlavorCloud gives us a lot of insight into new markets and allows us to make decisions like this with much more confidence."

Furthermore, Animalhouse Fitness valued FlavorCloud's customer service and the reliability of DDP's guaranteed duties and fees. Despite their indirect relationship through Shipbob's integration, they appreciated having a dedicated account manager for seamless communication and issue resolution. The smooth operations and minimal need for communication underscored the success of their partnership.

A measure of success they have is about how little they need to communicate. For instance, Camy mentioned their international orders are easy to manage for their customer service team compared to domestic orders.

“I don’t even recall the last time we had a phone call about problems with Flavorcloud DDP shipments. Yeah, I really don’t! So whatever arrangement has been made by Flavorcloud, whatever carriers are being used, whatever clearances are happening are smooth enough and fast enough that we don’t have to think about. Which is exactly what we want.”

Camy Raissian, Animalhouse Fitness

Looking ahead, Animalhouse Fitness eagerly anticipates monitoring the performance of their Australian fulfillment center and leveraging FlavorCloud data to drive further international expansion. In the interim, their DDP orders will traverse the globe, supported by partnerships with FlavorCloud and Shipbob.

Customer Spotlight: Furls Crochet | FlavorCloud - FlavorCloud

The FlavorCloud Team — Mon, 13 Jun 2022 07:00:00 GMT

If you’re serious about your arts and crafts then you’re probably also serious about your tools. Furls Fiberarts is the perfect place for crochet fanatics to find real treasures: handmade, luxury fiber art tools and accessories. These tools are designed with both form and function in mind.

FlavorCloud Success Story - Firefly Chocolate | FlavorCloud - FlavorCloud

FlavorCloud Team — Mon, 24 Feb 2020 08:00:00 GMT

We at FlavorCloud have some great insights into the world of international shipping, logistics and e-commerce that we like to share with you, but sometimes we like to share another point of view , our amazing customers. Hearing their journey, how they started their business , how they grew their business and of course , how international shipping has helped fuel their growth makes us incredibly happy and want to share some of their stories.