When new tariffs added cost to every unit Your Saha imported, the brand made a deliberate choice: absorb the increase rather than pass it on to customers. For a growing indie beauty brand, those costs add up quickly.
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How small beauty brands can navigate tariff turbulence and refunds
Founder Zineb Zayer shares how Your Saha claimed its refund early, why she treats recovered duties as capital to reinvest, and why founders should stay hands on with their import costs.
FlavorCloud walked the Your Saha team through the numbers, confirmed the brand was eligible for a tariff refund and explained how the process works. That clarity put Your Saha among the first brands to file.
Even so, Zayer never let growth plans or product launches depend on the refund. Given how unpredictable trade policy had become, the brand kept running as if the money might never arrive.
When the refund landed, it went straight back into building the brand. Your Saha treats recovered duties as capital for growth, and Zayer believes founders should understand their import costs as closely as their revenue.
Today the brand continues to grow internationally with FlavorCloud, delivering duties paid to customers across 62 countries.