How do I set up Conversion Optimization Rules in FlavorCloud?
FlavorCloud’s Conversion Optimization tools are designed to help you increase your sales and revenue by optimizing your shipping and landed cost rates. Shipping and Landed Cost Rules allow you to create markups and discounts that can be fine-tuned with a number of options.
Shipping Cost Options
To create a new Shipping Cost Rule, navigate to Conversion Optimization > Shipping Cost Rules. Then click the “Add Shipping Cost Rule.”
| Field | Description |
| Rule Name | Enter a descriptive name for the rule in this field. |
| Duration | With the duration option, you can set the length of time the rule is in effect. This allows you to run promotions or discounts for specific periods, such as during a holiday season or for a limited-time sale. |
| Rule Type | Four rule types are available: Free shipping cost, flat amount, discount, and markup. These options allow you to choose the kind of discount or markup that will work best for your business and help you achieve your desired conversion goals. |
| Order Value | This option allows you to trigger the rule by order value. You can set the minimum or maximum order value that qualifies for the rule. For example, you can offer free shipping for orders over $50 or a 10% discount for orders over $100. |
| Service Levels | You can trigger the rule by the service level. You can apply the rule only to specific service levels, such as standard or express. |
| Locations | The location option lets you trigger the rule by the destination country. This allows you to offer different discounts or markups to customers in different countries. For example, you can provide free shipping to customers in Canada and Mexico but not to customers in the EU. |
| Display Free Shipping Deadline | Displays a shipping discount deadline message during the last 30 days of rule eligibility. |
Landed Cost Options
To create a new Landed Cost Rule, navigate to Conversion Optimization > Landed Cost Rules. Then click the “Add Landed Cost Rule.”
| Field | Description |
| Rule Name | Enter a descriptive name for the rule in this field. |
| Duration | With the duration option, you can set the length of time the rule is in effect. This allows you to run promotions or discounts for specific periods, such as during a holiday season or for a limited-time sale. |
| Rule Type | Four rule types are available: Free landed cost, flat amount, discount, and markup. These options allow you to choose the kind of discount or markup that will work best for your business and help you achieve your desired conversion goals. |
| Order Value | This option allows you to trigger the rule by order value. You can set the minimum or maximum order value that qualifies for the rule. For example, you can offer free landed cost for orders over $50 or a 10% discount for orders over $100. |
| Service Levels | You can trigger the rule by the service level. You can apply the rule only to specific service levels, such as standard or express. |
| Apply To | The “Apply To” field allows you to specify which parts of the landed cost the rule should apply to. You can apply the rule to Duties, Taxes, and/or Fees. This gives you greater flexibility in how you structure your pricing and promotions. For example, you can create a rule that applies a discount only to duties and taxes or a markup only to fees. The rule can be set to apply to any combination of the three components, giving you the ability to customize your pricing strategy to your specific needs. |
| Locations | The location option lets you trigger the rule by the destination country. This allows you to offer different discounts or markups to customers in different countries. For example, you can provide free landed cost to customers in Canada and Mexico but not to customers in the EU. |
| Offset Landed Cost Discounts | You can also offset landed cost discounts by rolling them into shipping costs. This helps you maintain pricing transparency while offering customers discounts on landed costs. |