What is landed cost, and why does it matter at checkout?

Landed cost is the total cost of shipping a product across borders—including duties, taxes, customs fees, tariffs and surcharges. Either displaying it at checkout or including it within SKU pricing based on market dynamics improves conversion, reduces cart abandonment, and eliminates surprise charges at delivery.

How accurate are FlavorCloud’s landed cost calculations?

FlavorCloud’s Landed Cost Engine delivers 99%+ accuracy across 220+ countries and guarantees DDP at checkout. We use proprietary data from our global multi- carrier and customs network— through a closed loop learning engine based on real invoices , customs ruling and d eclarations—to ensure you collect the exact amount owed, with no surprises at delivery.

What’s the difference in landed cost between DDU and DDP shipments?

With DDP (Delivered Duty Paid) , all duties, taxes, and customs fees are calculated and paid upfront—so the customer sees the total cost at checkout and won’t face surprise charges. With DDU (Delivered Duty Unpaid), duties and taxes are collected at the border, often leading to delays, extra c ustoms related fees, and a poor customer experience. FlavorCloud guarantees DDP pricing, so you stay in control and your customers get a smooth, fully transparent delivery.

What inputs are required to calculate landed costs?

You’ll need the product description, 6 digit HS code (if available) , country of origin, destination, type of transaction (B2C vs. B2B) and customs value for each SKU . The engine dynamically determines the 10+ digit HS code where needed and pulls in all applicable fees based on country and commodity specific trade rules and carrier data.

Can this be used for both B2C and B2B shipments?

Yes. The engine supports DTC and B2B cross border shipments. It automatically adjusts calculations to include end-use , de minimis thresholds, trade agreements and tax rules for sale to business use cases.

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Guaranteed Global Delivery Promises

With guaranteed duties, taxes, and all customs related fees baked into every order, you can expand into new markets without losing trust, time, or margin.

Our Values

The Values that Define Us

Core values and team philosophy

Think Big

We make the most of our position as a leader in the market, we define the category and space with innovative solutions that let our customers make the most of the shifting global economy.

Work Collectively

Winning takes collaboration. We remain humble, we pursue inclusion, diversity of perspective, and partnership in all pursuit with focus on company goals.

Show Integrity

We operate with integrity, upholding a high bar with expectations of excellence for ourselves, our peers, and our teams with accountability to create the best possible product and experience for our customers.

Customer Obsessed

Our services, platform, and products revolve around our customers and partners, enabling them to meet their global expansion goals. We stay attuned to the market to inform direction. We serve as an advocate to customers in this constantly evolving space.

Innovation

We are solving an extremely complex problem and transforming an antiquated industry; everything we do is uncharted territory. We are fearless in pushing the boundaries to experiment as the market leader. We maintain it is ok to fail, but aim to fail fast and learn from our mistakes.

Act with Urgency

We move fast, we stay agile and we continuously iterate. Whether launching new markets, carriers, features, processes, or services, we move like time is of the essence because it is.

Leadership

Meet the leaders who make it possible for brands to go global

team member

Rathna Sharad

Chief Executive Officer
& Co-Founder

Rathna Sharad, Founder and CEO of FlavorCloud, leverages 20+ years of global supply chain and ecommerce experience to simplify cross-border shipping for modern brands. Since founding FlavorCloud in 2018, she has focused on making international shipping as seamless as domestic commerce.

team member

Calli Grace

VP of Customer
Experience

Calli Grace, Vice President of Customer Experience at FlavorCloud, leads onboarding, success, support, and operations, bringing 10+ years of ecommerce, logistics, and SaaS experience. A former Shopify leader who helped launch the Shopify Fulfillment Network, she focuses on building scalable, customer-centric global shipping experiences.

team member

Sherwyn Soff

Chief Technology Officer
& Co-Founder

Sherwyn Soff, Co-Founder and CTO of FlavorCloud, brings over 20 years of experience building large-scale distributed systems. With a background in Big Data and leadership roles at Microsoft, he specializes in turning complex ideas into scalable, efficient technology that powers global commerce.

team member

Arthur Copell

Head of Carrier
Network

Arthur Copell, Head of Carrier Network at FlavorCloud, brings 15+ years of ecommerce supply chain and cross-border logistics experience. He leads strategic pricing and global carrier partnerships to build an extensive anywhere-to-anywhere shipping network for FlavorCloud clients.

team member

Sharad Kylasam

VP of
Product

Sharad Kylasam, Vice President of Product at FlavorCloud, brings 15+ years of experience leading product development at companies including UPS, Microsoft, and Splunk. He drives the vision to make cross-border ecommerce friction-free through scalable, logistics-focused innovation.

team member

Whit Bolland

Head of Global
Trade Compliance

Whit Bolland, Head of Global Trade Compliance at FlavorCloud, brings 15+ years of expertise in international trade, customs, and supply chain compliance. He leads efforts to modernize global trade through automation and AI-driven solutions that help merchants navigate regulations and optimize cross-border operations.

Maia Benson

Sebastian Wouters

VP of
Network Operations

Sebastian Wouters, VP of Network Operations at FlavorCloud, brings 20+ years of experience with a strong customer-first mindset, specializing in building and scaling products across ecommerce supply chain, fulfillment, cross-border shipping, and last-mile solutions while driving sustainable growth and long-term stakeholder relationships.

team member

Brian Thom

VP of
Partnerships

Brian Thom, VP of Partnerships at FlavorCloud, leads partnership strategy across commerce and logistics tech. With leadership roles at Shipium and Convoy, he brings deep experience scaling go-to-market teams and launching innovative logistics solutions.

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Join the team

Work at FlavorCloud: Innovation Starts Here

Looking to make an impact, revolutionize the way brands ship globally, and work with best-in-business teams? We want to meet you.

careers

Innovatives, Creatives, and the Unconventional.

Ready to Scale Globally?

With FlavorCloud, streamline international shipping, protect margins, and delight your customers whether you're growing your DTC or B2B business. Let's make cross border logistics easy.

No credit card required. Setup in minutes

Guaranteed Global Delivery Promises

The Values that Define Us

Core values and team philosophy

Think Big

Work Collectively

Show Integrity

Customer Obsessed

Innovation

Act with Urgency

Meet the leaders who make it possible for brands to go global

Rathna Sharad

Calli Grace

Sherwyn Soff

Arthur Copell

Sharad Kylasam

Whit Bolland

Sebastian Wouters

Brian Thom

Join the team

Work at FlavorCloud: Innovation Starts Here

Ready to Scale Globally?

With FlavorCloud, streamline international shipping, protect margins, and delight your customers whether you're growing your DTC or B2B business. Let's make cross border logistics easy.

No credit card required. Setup in minutes

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