Because International Shipping Should Be Easy, Affordable, and Friction-Free
Who we are, What we do, and Why we do it.
We are a team of cross-border logistics experts with technology in our DNA and deep operational expertise in international ecommerce and global trade.
We built FlavorCloud from the ground up as an “anywhere to anywhere” logistics platform in order to solve the enormous challenges of navigating the antiquated, manual, and deeply fragmented global shipping and trade landscape.
We believe global shipping should be efficient so you can focus on innovation, expanding catalog offerings, and driving your killer marketing and promotions.
Every Brand can be a Global Brand
We build best-in-class products so easy to use that you can enable cross-border international shipping in just one day. Backed by our AI-optimized network, our mission is to simplify global ecommerce with shipping “anywhere to anywhere” while you focus on what you do best-growing your business.
The Values that Define Us
Think Big
We make the most of our position as a leader in the market, we define the category and space with innovative solutions that let our customers make the most of the shifting global economy.
Show Integrity
We operate with integrity, upholding a high bar with expectations of excellence for ourselves, our peers, and our teams with accountability to create the best possible product and experience for our customers.
Always Be Innovating
We are solving an extremely complex problem and transforming an antiquated industry; everything we do is uncharted territory. We are fearless in pushing the boundaries to experiment as the market leader. We maintain it is ok to fail, but aim to fail fast and learn from our mistakes.
Work Collectively Towards Common Goals
Winning takes collaboration. We remain humble, we pursue inclusion, diversity of perspective, and partnership in all pursuit with focus on company goals.
Maintain Customer Centricity
Our services, platform, and products revolve around our customers and partners, enabling them to meet their global expansion goals. We stay attuned to the market to inform direction. We serve as an advocate to customers in this constantly evolving space.
Act with Urgency
We move fast, we stay agile and we continuously iterate. Whether launching new markets, carriers, features, processes, or services, we move like time is of the essence because it is.
The Faces Behind FlavorCloud
Meet the team of dreamers who make it possible for brands everywhere to go global.
Rathna Sharad
Chief Executive Officer & Co-Founder
Rathna Sharad, founder and CEO of FlavorCloud, has 20+ years of experience working in global supply chain and international trade logistics and has enabled over 10 modern ecommerce experiences, the combination of which has positioned her perfectly to create an “anywhere-to-anywhere” logistics solution that enables any brand to go global. Indeed FlavorCloud, founded in 2018, is a cross-border shipping logistics platform that removes international shipping friction for midsized direct-to-consumer brands enabling them—for the first time—to keep pace with the accelerated demand of international ecommerce.
As a founding member of the ad platform team at Microsoft and product leader for Bing Ads, Sharad saw the first signs; with a 2006-era birds eye view of the search ad ecosystem across publishers, it was clear to her: cross-border is the way of the future. She carried her vision into Runway2Street, which she co-founded in 2012, hoping to revolutionize B2C consumer purchasing for good, but in pursuit of that goal, stumbled on an opportunity far greater: solving international shipping for all.
This remains Sharad’s focus today at FlavorCloud where she is defining global ecommerce and trade landscape by making international shipping as simple as domestic, allowing the pathways of modern consumer shopping behavior to operate as organically as our social communities and connections online already do.
Rathna Sharad
Chief Executive Officer
& Co-Founder
Rathna Sharad
Chief Executive Officer & Co-Founder
Rathna Sharad, founder and CEO of FlavorCloud, has 20+ years of experience working in global supply chain and international trade logistics and has enabled over 10 modern ecommerce experiences, the combination of which has positioned her perfectly to create an “anywhere-to-anywhere” logistics solution that enables any brand to go global. Indeed FlavorCloud, founded in 2018, is a cross-border shipping logistics platform that removes international shipping friction for midsized direct-to-consumer brands enabling them—for the first time—to keep pace with the accelerated demand of international ecommerce.
As a founding member of the ad platform team at Microsoft and product leader for Bing Ads, Sharad saw the first signs; with a 2006-era birds eye view of the search ad ecosystem across publishers, it was clear to her: cross-border is the way of the future. She carried her vision into Runway2Street, which she co-founded in 2012, hoping to revolutionize B2C consumer purchasing for good, but in pursuit of that goal, stumbled on an opportunity far greater: solving international shipping for all.
This remains Sharad’s focus today at FlavorCloud where she is defining global ecommerce and trade landscape by making international shipping as simple as domestic, allowing the pathways of modern consumer shopping behavior to operate as organically as our social communities and connections online already do.
Sherwyn Soff
Chief Technology Officer & Co-Founder
Sherwyn Soff, FlavorCloud Co-Founder and Chief Technology Officer, brings over 20 years of experience in building distributed software systems with massive scale. Soff has specialized in Big Data since before the “Big Data” term was coined and excels in taking a project from imagination to implementation in the leanest possible way.
Soff’s background includes significant leadership at Microsoft on products such as adCenter, AdEcn, and adCenter desktop where he procured a skillset that laid the perfect foundation for building start-up products at massive scale, a field he’s been engaged in for over a decade since bringing multiple ideas to live in the ecommerce, AdTech, and marTech spaces.
At FlavorCloud, Soff enjoys the challenge of complexity in technical problems and the joy that good solutions bring in easing experiences of thousands of businesses worldwide.
Sherwyn Soff
Chief Technology Officer
& Co-Founder
Sherwyn Soff
Chief Technology Officer & Co-Founder
Sherwyn Soff, FlavorCloud Co-Founder and Chief Technology Officer, brings over 20 years of experience in building distributed software systems with massive scale. Soff has specialized in Big Data since before the “Big Data” term was coined and excels in taking a project from imagination to implementation in the leanest possible way.
Soff’s background includes significant leadership at Microsoft on products such as adCenter, AdEcn, and adCenter desktop where he procured a skillset that laid the perfect foundation for building start-up products at massive scale, a field he’s been engaged in for over a decade since bringing multiple ideas to live in the ecommerce, AdTech, and marTech spaces.
At FlavorCloud, Soff enjoys the challenge of complexity in technical problems and the joy that good solutions bring in easing experiences of thousands of businesses worldwide.
Mike Sanchez
Chief Revenue Officer
Mike Sanchez, Chief Revenue Officer of FlavorCloud, is a seasoned executive leader with over 17 years of experience growing revenue in swiftly scaling technology companies. Sanchez comes to FlavorCloud having held executive positions at Rackspace Technology, BigCommerce, WP Engine, and most recently served as Chief Revenue Officer at Bold Commerce.
At each company, Sanchez successfully grew revenue—often doubling or tripling rates—by launching new go-to-market strategies, creating strong partner ecosystems, and customizing world class revenue strategies for each of the entities he served.
At FlavorCloud, Sanchez is responsible for leading the vision, strategy, and execution of FlavorCloud’s global go-to market strategy. His key focus is to accelerate FlavorCloud’s momentum, establish a partner first strategy, and continue to build on an already strong open API approach that allows FlavorCloud to integrate with a variety of cross-border shipping solutions around the globe. Additionally, Sanchez provides strategic direction to all teams—including product and engineering—delivering solutions and insight from partners to help innovate the platform, expertly positioning the service to make the most of its current position as industry leader.
Mike Sanchez
Chief Revenue Officer
Mike Sanchez
Chief Revenue Officer
Mike Sanchez, Chief Revenue Officer of FlavorCloud, is a seasoned executive leader with over 17 years of experience growing revenue in swiftly scaling technology companies. Sanchez comes to FlavorCloud having held executive positions at Rackspace Technology, BigCommerce, WP Engine, and most recently served as Chief Revenue Officer at Bold Commerce.
At each company, Sanchez successfully grew revenue—often doubling or tripling rates—by launching new go-to-market strategies, creating strong partner ecosystems, and customizing world class revenue strategies for each of the entities he served.
At FlavorCloud, Sanchez is responsible for leading the vision, strategy, and execution of FlavorCloud’s global go-to market strategy. His key focus is to accelerate FlavorCloud’s momentum, establish a partner first strategy, and continue to build on an already strong open API approach that allows FlavorCloud to integrate with a variety of cross-border shipping solutions around the globe. Additionally, Sanchez provides strategic direction to all teams—including product and engineering—delivering solutions and insight from partners to help innovate the platform, expertly positioning the service to make the most of its current position as industry leader.
Sharad Kylasam
VP of Product
Sharad Kylasam, FlavorCloud Vice President of Product, leads the product management team with over 15 years of experience in senior-level development management. Having worked for technology greats such as UPS, Expeditors International, Microsoft, and Splunk, Kylasam brings a wealth of experience in the product space with deep insights in logistics, data analysis and insight development, and technology development.
The product management team at FlavorCloud works on realizing Kylasam’s vision to make cross-border ecommerce friction-free for merchants, third-party logistics (3PLs), and partners. His strategy encompasses product development for ecommerce extensions, partner and carrier integrations, customs engine design, and both internal and external analytics platforms.
Kylasam’s career spans leadership roles in product and engineering teams, and is rounded out by a breadth of technology and business experiences building and scaling products; his skill sets are well honed to be a driving force for product growth at FlavorCloud.
Sharad Kylasam
VP of Product
Sharad Kylasam
Head of Product
Sharad Kylasam, FlavorCloud Vice President of Product, leads the product management team with over 15 years of experience in senior-level development management. Having worked for technology greats such as UPS, Expeditors International, Microsoft, and Splunk, Kylasam brings a wealth of experience in the product space with deep insights in logistics, data analysis and insight development, and technology development.
The product management team at FlavorCloud works on realizing Kylasam’s vision to make cross-border ecommerce friction-free for merchants, third-party logistics (3PLs), and partners. His strategy encompasses product development for ecommerce extensions, partner and carrier integrations, customs engine design, and both internal and external analytics platforms.
Kylasam’s career spans leadership roles in product and engineering teams, and is rounded out by a breadth of technology and business experiences building and scaling products; his skill sets are well honed to be a driving force for product growth at FlavorCloud.
Bernadette Hunter
VP of Global Sales & Partnership
Bernadette Hunter, FlavorCloud’s Vice President of Global Sales & Partnerships, has extensive experience born from more than 20 years in sales, digital marketing, and customer success.
Following an unusual path, Bernadette taught herself to write code in the late 1990s, which led to her first start-up role in Silicon Valley. Since then, Bernadette has held sales executive roles at Fortune 500 companies like Microsoft, Facebook, and Yahoo. She is also a 5-time start-up veteran; FlavorCloud is the most recent early-stage company she’s joined with the task of driving growth in the retail vertical.
In her current role, Bernadette leads the Global Sales and Partnerships teams, working with logistics partners and merchants to scale their businesses — a task that she’s excited to tackle in this fortuitous era of cross-border ecommerce.
Bernadette Hunter
VP of Global Sales & Partnerships
Bernadette Hunter
VP of Global Sales & Partnership
Bernadette Hunter, FlavorCloud’s Vice President of Global Sales & Partnerships, has extensive experience born from more than 20 years in sales, digital marketing, and customer success.
Following an unusual path, Bernadette taught herself to write code in the late 1990s, which led to her first start-up role in Silicon Valley. Since then, Bernadette has held sales executive roles at Fortune 500 companies like Microsoft, Facebook, and Yahoo. She is also a 5-time start-up veteran; FlavorCloud is the most recent early-stage company she’s joined with the task of driving growth in the retail vertical.
In her current role, Bernadette leads the Global Sales and Partnerships teams, working with logistics partners and merchants to scale their businesses — a task that she’s excited to tackle in this fortuitous era of cross-border ecommerce.
Calli Grace
Vice President of Customer Experience
Calli Grace, Vice President of Customer Experience, is a dynamic business leader passionate about delivering exceptional customer service. Before joining FlavorCloud, Calli was one of the first individuals at Shopify to be tasked with building its logistics offering — beginning with the Shopify Fulfillment Network. She built the customer success function from the ground up, ensuring merchants enjoyed a seamless and successful experience with every interaction. Her leadership and strategic approach were critical to the platform’s success.
Calli has demonstrated her passion for leading and motivating teams throughout her career. Her dedication to delivering exceptional customer experiences has led her to develop dozens of talented professionals, and her approach has earned her a reputation as a thought leader in the industry.
At FlavorCloud, Calli works closely with cross-functional teams to develop and implement strategies that improve the customer experience, focusing on cultivating world-class onboarding, customer success, and support departments. Calli is customer obsessed and passionate about enabling seamless global growth opportunities for 3PLs and merchants alike. She believes deeply in working with products and solutions that enable entrepreneurship for budding creatives and serial entrepreneurs across all industries.
Calli Grace
VP of Customer Experience
Calli Grace
VP of Customer Experience
Calli Grace, Vice President of Customer Experience, is a dynamic business leader passionate about delivering exceptional customer service. Before joining FlavorCloud, Calli was one of the first individuals at Shopify to be tasked with building its logistics offering — beginning with the Shopify Fulfillment Network. She built the customer success function from the ground up, ensuring merchants enjoyed a seamless and successful experience with every interaction. Her leadership and strategic approach were critical to the platform’s success.
Calli has demonstrated her passion for leading and motivating teams throughout her career. Her dedication to delivering exceptional customer experiences has led her to develop dozens of talented professionals, and her approach has earned her a reputation as a thought leader in the industry.
At FlavorCloud, Calli works closely with cross-functional teams to develop and implement strategies that improve the customer experience, focusing on cultivating world-class onboarding, customer success, and support departments. Calli is customer obsessed and passionate about enabling seamless global growth opportunities for 3PLs and merchants alike. She believes deeply in working with products and solutions that enable entrepreneurship for budding creatives and serial entrepreneurs across all industries.
Heather Boutwell
Director of Marketing
Heather Boutwell, Marketing Director at FlavorCloud, has nearly 15 years experience in Marketing Leadership roles and an extensive background in driving growth across multiple industries.
Boutwell’s career highlights have included the launch of the award-winning tax software CCH AnswerConnect, doubling new customer acquisitions for truck manufacturer Autocar, and most recently, refining the demand generation strategy for the digital experience provider, Optimizely, such that the company realized a 247% increase in leads and a 96% increase in meetings set in 2020.
At FlavorCloud, Boutwell leads marketing strategy, branding, and program design while overseeing campaign execution and monitoring progress toward the company’s aggressive growth goals.
Heather Boutwell
Director of Marketing
Heather Boutwell
Head of Marketing
Heather Boutwell, FlavorCloud Head of Marketing, has nearly 15 years experience in Marketing Leadership roles and an extensive background in driving growth across multiple industries.
Boutwell’s career highlights have included the launch of the award-winning tax software CCH AnswerConnect, doubling new customer acquisitions for truck manufacturer Autocar, and most recently, refining the demand generation strategy for the digital experience provider, Optimizely, such that the company realized a 247% increase in leads and a 96% increase in meetings set in 2020.
At FlavorCloud, Boutwell leads marketing strategy, branding, and program design while overseeing campaign execution and monitoring progress toward the company’s aggressive growth goals.
Nicole Smith
Head of Revenue Operations
Nicole Smith, FlavorCloud Head of Revenue Operations, is a servant leader with more than 15 years of experience in sales and revenue operations with an extensive background in revenue technology.
Nicole has established and overseen multiple revenue operations organizations and is a seasoned startup veteran with a keen ability to marry process with technology, resulting in multiple company exits.
At FlavorCloud, Nicole is responsible for growing and leading the Revenue Operations team, establishing operational excellence across the organization, and streamlining process to build a best in class go-to-market engine.
Nicole Smith
Head of Revenue Operations
Nicole Smith
Head of Revenue Operations
Nicole Smith, FlavorCloud Head of Revenue Operations, is a servant leader with more than 15 years of experience in sales and revenue operations with an extensive background in revenue technology.
Nicole has established and overseen multiple revenue operations organizations and is a seasoned startup veteran with a keen ability to marry process with technology, resulting in multiple company exits.
At FlavorCloud, Nicole is responsible for growing and leading the Revenue Operations team, establishing operational excellence across the organization, and streamlining process to build a best in class go-to-market engine.
Arthur Copell
Head of Carrier Network
Arthur Copell, FlavorCloud Head of Carrier Network, has more than 15 years of experience in ecommerce Supply Chain and Logistics, focusing on international cross-border logistics and strategic client pricing solutions.
Arthur has established and managed various dedicated cross-border solutions for ecommerce clients by developing relationships with major, regional, and specialty global carriers worldwide—optimizing routes based on client needs, and working to support product and engineering operational integrations.
At FlavorCloud, Arthur is responsible for strategic pricing solutions and building carrier relationships to cultivate an extensive anywhere to anywhere carrier network that provides best-in-class cross-border shipping solutions for FlavorCloud clients.
Arthur Copell
Head of Carrier Network
Arthur Copell
Head of Sales & Customer Success
Arthur Copell, FlavorCloud Head of Carrier Network, has more than 15 years of experience in ecommerce Supply Chain and Logistics, focusing on international cross-border logistics and strategic client pricing solutions.
Arthur has established and managed various dedicated cross-border solutions for ecommerce clients by developing relationships with major, regional, and specialty global carriers worldwide—optimizing routes based on client needs, and working to support product and engineering operational integrations.
At FlavorCloud, Arthur is responsible for strategic pricing solutions and building carrier relationships to cultivate an extensive anywhere to anywhere carrier network that provides best-in-class cross-border shipping solutions for FlavorCloud clients.
Whit Bolland
Head of Global Trade Compliance
Whit Bolland, FlavorCloud Head of Global Trade Compliance, brings 15+ years of expertise in international trade compliance, customs consulting, supply chain security, and operational leadership to the team. Across the entire spectrum of industries and commodities, Whit has a proven track record of delivering success in highly complex environments and unrivaled trade compliance knowledge.
Whit’s role is crucial in ensuring FlavorCloud’s cross-border shipping logistics platform operates smoothly, removing international shipping friction for customers and partners. Global trade compliance regulations, international tax, and accounting laws, and customs compliance requirements are dynamic and chaotic. Whit focuses on modernizing and maturing global trade compliance by creating proprietary custom AI neural networks and leveraging other automation tools. With this in mind, he strives to assist FlavorCloud merchants and partners pre-emptively and proactively overcome these challenges and take advantage of trade programs to maximize their international transactions' benefits, profit, efficiency, and efficacy.
Whit Bolland
Head of Global Trade Compliance
Whit Bolland
Head of Global Trade Compliance
Whit Bolland, FlavorCloud Head of Global Trade Compliance, brings 15+ years of expertise in international trade compliance, customs consulting, supply chain security, and operational leadership to the team. Across the entire spectrum of industries and commodities, Whit has a proven track record of delivering success in highly complex environments and unrivaled trade compliance knowledge.
Whit’s role is crucial in ensuring FlavorCloud’s cross-border shipping logistics platform operates smoothly, removing international shipping friction for customers and partners. Global trade compliance regulations, international tax, and accounting laws, and customs compliance requirements are dynamic and chaotic. Whit focuses on modernizing and maturing global trade compliance by creating proprietary custom AI neural networks and leveraging other automation tools. With this in mind, he strives to assist FlavorCloud merchants and partners pre-emptively and proactively overcome these challenges and take advantage of trade programs to maximize their international transactions' benefits, profit, efficiency, and efficacy.
Matthew Carpentieri
Head of Partnerships
Matthew Carpentieri, FlavorCloud Head of Partnerships, has a strong background in ecommerce fulfillment with a proven track record of partner program growth. He comes with an understanding of the true value of a seamless ecosystem.
Matthew brings expertise in marketing, business development, partnerships, sales, and operations within corporate and enterprise environments. He excels at relationship development and account management, with a record of winning and retaining key partners to significantly influence organizational and revenue growth.
Matthew’s role at FlavorCloud is to fuel the partnership fire, connect with fulfillment solutions, increase revenue, and help brands gain an international solution to grow alongside their fulfillment providers.
Matthew Carpentieri
Head of Partnerships
Matthew Carpentieri
Head of Partnerships at FlavorCloud Inc.
Matthew Carpentieri, FlavorCloud Head of Partnerships, has a strong background in ecommerce fulfillment with a proven track record of partner program growth. He comes with an understanding of the true value of a seamless ecosystem.
Matthew brings expertise in marketing, business development, partnerships, sales, and operations within corporate and enterprise environments. He excels at relationship development and account management, with a record of winning and retaining key partners to significantly influence organizational and revenue growth.
Matthew’s role at FlavorCloud is to fuel the partnership fire, connect with fulfillment solutions, increase revenue, and help brands gain an international solution to grow alongside their fulfillment providers.
Jon Engman
Chief Financial Officer
Jon Engman, FlavorCloud's Chief Financial Officer, is a veteran technology executive with over 20 years of experience driving growth and profitability for technology-driven organizations. He is passionate about building outstanding work cultures that create value for shareholders, investors, and ownership teams.
Jon has extensive experience—as a serial technology executive, having held roles such as CFO, COO, CBO, and president. He has worked in many high-growth environments.
With a focus on early-stage or turnaround opportunities with high-growth potential, Jon has delivered an effective combination of financial expertise and strategic business acumen. Jon’s ability to interweave financial acumen and operational execution is a pivotal addition to FlavorCloud.
Jon Engman
Chief Financial Officer
Jon Engman
Chief Financial Officer
Jon Engman, FlavorCloud's Chief Financial Officer, is a veteran technology executive with over 20 years of experience driving growth and profitability for technology-driven organizations. He is passionate about building outstanding work cultures that create value for shareholders, investors, and ownership teams.
Jon has extensive experience—as a serial technology executive, having held roles such as CFO, COO, CBO, and president. He has worked in many high-growth environments.
With a focus on early-stage or turnaround opportunities with high-growth potential, Jon has delivered an effective combination of financial expertise and strategic business acumen. Jon’s ability to interweave financial acumen and operational execution is a pivotal addition to FlavorCloud.
FlavorCloud in the Press
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HELP WANTED:
Innovatives, Creatives, and the Unconventional.
Looking to make an impact, revolutionize the way brands ship globally, and work with best-in-business teams? We want to meet you.