EU PID Office Hours: October 30, 2026
The EU Product Identifier (PID) requirement takes effect 1 November 2026. In this office hours session, FlavorCloud's trade compliance, product, and customer success teams answered merchants' live questions. Topics include who assigns the NS-PID, when an S-PID can be declared as NONE, when your SKU can serve as a PID, and how to set up PID fields in Shopify.
Featuring Felipe Alonso (Director of Trade Compliance), Bradley Walsh (Product Manager), Anna Hancks and Keali Collier (Customer Success), and CJ Towle (Product Marketing).
In this session
0:00 Welcome and intro
0:39 Meet the FlavorCloud PID team
2:09 Key resources and how the session works
4:11 No barcode for a product: is NONE accepted?
5:32 I'm the manufacturer and seller with no identifiers: what do I do?
7:04 What is the NS-PID, and what if we don't have it?
8:36 Is the Merchant PID override field required?
9:48 Do UPCs in Shopify's barcode field need to be re-entered?
11:01 Our manufacturer has never heard of this requirement
13:25 How does the EU check whether an NS-PID is correct?
15:51 Does our manufacturer need to register with the EU?
16:42 S-PID in Shopify: leave blank or select NONE?
19:00 Can we use our brand SKU as the NS-PID for existing inventory?
21:02 Future orders: should manufacturers create their own reference?
23:18 Custom products made only for us: can our SKU be the NS-PID?
Resources
- Adding product identifiers for the EU: step-by-step setup in Shopify or the FlavorCloud product template
- EU PIDs Q&A: Top Merchant Questions: answers to the most common PID questions
- Questions about your catalog? Email support@flavorcloud.com
