Holiday ecommerce is accelerating. Mastercard expects US online holiday sales to grow 11% year over year in 2026, while Deloitte forecasts ecommerce holiday sales of $316.1 billion to $318.9 billion.
For DTC brands, that demand does not stop at the US border.
International shoppers can discover your products from anywhere. The question is whether your checkout, shipping and delivery experience makes it easy for them to buy.
The Risk of Waiting
If your brand waits until international demand is obvious, you may already be losing sales.
Global shoppers abandon when shipping feels expensive, delivery expectations are unclear, or duties and taxes appear after checkout. During the holidays, shoppers have even less patience for friction.
Start by asking:
- Which countries already generate traffic?
- Where are international orders coming from?
- Which markets show strong conversion or average order value?
- Where are shoppers abandoning checkout?
- Can you show the full landed cost before purchase?
johnnie-O Grew International Sales 62%
johnnie-O used FlavorCloud to expand internationally while protecting its customer experience. The brand saw 62% year over year growth in international GMV, 109% more international shipments and an 8% lift in average order value. Read the johnnie-O case study.
"FlavorCloud's platform allowed us to expand efficiently, without disrupting the service our customers expect." Kelsey Finn, VP of Ecommerce, johnnie-O
Why FlavorCloud
FlavorCloud helps DTC brands make cross border commerce easier to buy and easier to operate. With guaranteed DDP, landed cost visibility, customs support and a global carrier network of 300+ carriers across 220+ destinations, brands can reduce surprises and build trust with shoppers outside their home market.
Holiday demand is already building. The brands that prepare now have a better chance to turn it into revenue. See how FlavorCloud cross border shipping can help your brand sell more, everywhere.
