Shopify released its Fall ‘26 Edition, called Exponential, with 150+ updates. Several target international selling directly, and it lines up with what we've been saying for years: landed cost transparency and market-specific pricing drive significant international conversion.
Here’s what Shopify shipped for international merchants, and how it compares to our offerings.
What Shopify shipped for international merchants
- All-in pricing: Managed Markets now pairs international pricing that includes guaranteed duties and taxes, with flat shipping rates at checkout. Shopify says brands saw 50% higher international conversion with Managed Markets.
- Pricing guidance: Shopify Smart Pricing now offers market-based pricing guidance for newly active products.
- Reach: Shop Campaigns expanded to 35+ new markets, and stores can launch in Arabic, Hebrew, and Urdu.
- Market-level returns: merchants can set return and cancellation rules by market, including return window overrides.
The breakdown
| Shopify Managed Markets | FlavorCloud | |
|---|---|---|
| Legal seller | Global-e, as merchant of record | You, with FlavorCloud as importer of record |
| Checkout guarantee | Duty and tax amounts | Duties, taxes, and all customs-related fees |
| Where your business can be based | Continental US, plus certain stores in Canada and the UK | US, Canada, and other fulfillment locations globally |
| B2B orders | Not supported | Supported |
| Platforms | Shopify | Shopify, BigCommerce, REST API, and 3PL and technology partners |
Who is the seller
With Managed Markets, Global-e is the merchant of record, and checkout in managed markets shows a disclaimer that the customer is purchasing from Global-e. Shopify states that merchants can’t hide or reword it.
With FlavorCloud, you stay the seller on every order, and your Shopify checkout and customer data stay yours. FlavorCloud acts as your exporter and importer of record and handles country-specific tax filing, including VAT and GST, with no merchant entity required.
What the guarantee covers
Shopify guarantees the duty and tax amounts shown at checkout for Managed Markets orders.
FlavorCloud’s guarantee covers duties, taxes, and all customs-related fees, with 99% landed cost accuracy and fewer than 1% customs delays across 220+ countries. The landed cost is locked at checkout, so tariff changes between order placement and shipment don’t create new charges for you or your customer. FlavorCloud also carries full liability on customs declarations.
Who qualifies
Managed Markets requires Shopify Payments, a store currency that matches your home country’s default, and store and product information available in English. US businesses must be based in the continental US with a fulfillment location there. Canadian and UK businesses have similar location rules.
FlavorCloud doesn’t require a US base. It ships from Canada and other fulfillment locations globally through 300+ carriers to 220+ markets. It also works with 3PLs including ShipBob, ShipHero, ShipMonk, DCL, GXO, and Ryder.
Order types
Managed Markets doesn’t support B2B orders, subscriptions, or multiple business entities in a single store.
FlavorCloud’s Landed Cost Engine supports both DTC and B2B cross-border shipments, adjusting for end use, de minimis thresholds, trade agreements, and business tax rules.
Localized pricing
Shopify’s market-based pricing guidance is new this fall. FlavorCloud launched Localized Market Pricing on July 30, 2025, with SKU-level recommendations based on performance across verticals and within each merchant’s own account. FlavorCloud reported cases of 13x higher conversion when paired with DDP.
Today, Pricing Intelligence recommends prices for every SKU in every market using real competitor prices, your landed costs, and your strategy. You approve every change, with your own margin floors, ceilings, and rounding rules. It currently supports the US, Canada, UK, France, Germany, Australia, and India.
Choosing your next market
Shopify’s new tools help you configure a market once you’ve picked it. FlavorCloud’s Market Intelligence helps you pick. Each report draws on your own Shopify data to show where international shoppers drop out of your funnel, which countries have demand, and the dollar value of each fix, ranked by impact. Reports are available to merchants with an active FlavorCloud integration.
Returns
For EU orders through Managed Markets, merchants remain responsible for handling return requests, buying return labels, and covering return costs.
FlavorCloud supports returns from 220+ countries, handles Returned Goods Relief documentation, and supports duty drawback on qualifying returns of DDP orders, so you don’t pay duties twice.
Built for AI agents
Shopify is connecting stores to AI shopping agents. FlavorCloud’s MCP server lets AI agents call live tools for landed cost, product classification, rates, shipments, compliance checks, returns, and tracking. As agents bring more international shoppers to your store, every order still needs an accurate landed cost and clean customs data.
Better together
FlavorCloud’s Shopify app integrates with Shopify Markets through the Markets API, so merchants can use Shopify’s new reach and localization features alongside FlavorCloud’s guaranteed DDP, pricing, and market intelligence. Shopify’s Fall ‘26 Edition makes international demand easier to reach. FlavorCloud’s AI-native, compliance-ready platform helps you turn that demand into international growth that compounds market by market.
