How Johnnie-O Unlocked New Global Growth
July 21, 2025
Company Overview
Johnnie-O is a premium lifestyle apparel brand built at the intersection of tradition and innovation. Founded in Southern California, the company draws inspiration from “the more interesting scenic route” blending classic East Coast style, laid-back West Coast influence, and a touch of Midwest grit. Johnnie-O creates timeless, thoughtful clothing that empowers customers to feel confident and live actively. Every product, from performance golf apparel to versatile lifestyle styles and footwear, is designed with purposeful detail and a commitment to quality.
Fueled by a sense of community and connection, Johnnie-O is dedicated to delivering an elevated customer experience, making choices rooted in kindness, and staying true to its goal of creating styles for every generation.
62%
year-over-year increase in GMV
109%
increase in shipments YoY
8%
increase in average order value YoY
UAE sees
149%
higher average order value than other international markets.
Johnnie-O's Partnership with FlavorCloud
As Johnnie-O’s ecommerce business expanded, the team noticed a surge in interest from international shoppers eager to access the brand. While domestic fulfillment was well-established, cross-border operations presented new complexities, particularly in terms of duties, taxes, and logistics. To maintain their elevated customer experience and confidently grow internationally, Johnnie-O partnered with FlavorCloud.
“We wanted a partner that could simplify international shipping and integrate seamlessly with our operations,” said Kelsey Finn, VP of Ecommerce. “FlavorCloud’s platform allowed us to expand efficiently, without disrupting the service our customers expect.”
FlavorCloud enabled Johnnie-O to move from basic international fulfillment to a comprehensive cross-border solution. By offering Delivered Duty Paid (DDP) shipping, the brand could provide transparent landed costs at checkout, reducing cart abandonment and building trust with global customers.
Beyond technology, FlavorCloud’s team offers proactive, consultative support. For example, when shipping rates to parts of Canada increased, their Customer Experience Manager suggested testing free shipping thresholds to encourage higher average order values—a strategy that quickly delivered results.
“The insights and recommendations from the FlavorCloud team have helped us optimize our approach and drive measurable growth,” Finn noted.
Next Steps for Johnnie-O
Since launching international shipping, Johnnie-O has achieved consistent double-digit year-over-year growth in global orders. While markets like Asia and Scotland were expected wins due to their strong golf culture, the United Arab Emirates emerged as a surprising powerhouse, with a growing golf lifestyle and significant buying power. Shipments to the UAE now boast a 149% higher average order value than other international markets.
“Discovering such strong demand in the UAE was a great surprise,” Finn added. “It’s opened up new opportunities for us, and we’re excited to keep building on this momentum.”
The brand’s global expansion has also supported key product launches, including a new women’s collection and limited-edition product released for its 20th anniversary—a milestone that broadened Johnnie-O’s reach and reinforced its lifestyle positioning.
Johnnie-O’s relationship with FlavorCloud has evolved into a strategic partnership. The team now leverages FlavorCloud’s expertise to navigate changing tariff regulations, experiment with market-specific promotions, and implement localized pricing strategies in markets like Canada and the UAE.
“Having a partner that understands the nuances of international ecommerce has been invaluable as we plan for the next phase of growth,” said Finn.
With a strong foundation and a collaborative approach, Johnnie-O is well-positioned to continue its international expansion and reach new customers worldwide.
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With international sales on the rise, the opportunities have no borders. With FlavorCloud, you can tap new markets risk-free by offering global guaranteed delivery promises. Go global today.