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Sampling and gifting are among the fastest ways to earn trust in a new market. Send the product, let it speak for itself, and win the customer. The problem is that “free” is a marketing decision, and customs authorities will have issues with it. A sample you value at zero is ...

If you want Mexican shoppers buying from you during El Buen Fin, your setup needs to be finished by the end of October. The 2026 edition runs Friday 13 November to Tuesday 17 November, and product compliance checks can take longer than the shipping itself.

The average global brand earns 10-20% of its revenue internationally. Brands running FlavorCloud's Commerce Intelligence earn 40 to 60%. In August we said the back half of the year is where most of that gap closes. October is when the setup work has to be finished. Two EU rules ...

Summary The EU Customs Code reform is now enacted law. Regulation (EU) 2026/2108, establishing the new Union Customs Code and the European Union Customs Authority, was published in the Official Journal on 19 September 2026 and entered into force on 20 September 2026. That is 17 ...

If you want Australian shoppers buying from you in November, you need to have your ducks in a row by mid-October at the latest. Promotions there now start with Singles' Day and Click Frenzy in the first half of November, and transit from the US and other origin countries can ...

If you sell into the EU, two significant changes will impact your customs declarations this year, and they are easy to conflate. One is the removal of the de minimis duty exemption. The other is the new Product Identifier (PID) requirement. Because both arrived in the same ...

Shoppers from dozens of countries are already visiting your store, and if you're like most brands, the majority of them leave without buying. That's why we created Market Intelligence and made it available directly within the FlavorCloud app. We can tell you which markets are ...

International revenue is where the growth is. It's also where disputes multiply. Cross-border orders make up roughly a fifth of global ecommerce and carry about twice the chargeback rate of domestic transactions, driven by currency confusion, delivery delays, and fraud. For ...

When a shipment gets held at an EU border because there's no "Responsible Person" on file, it looks like a customs problem. However, it’s not. It's product law, and customs is just where you feel it first. The exact shape of it depends on the product category: cosmetics, medical ...