Blog

International ecommerce creates major growth opportunities, but it can also create one of the fastest ways to lose a customer: unexpected costs at delivery.

For many ecommerce brands, 10% to 20% of revenue from international customers is a practical starting benchmark. The right long term goal depends on where shoppers already show interest, how well those visits convert, and whether pricing and delivery make it easy for them to buy.

Pumpkin spice started as a US seasonal habit. Now the demand shows up in the UK, Australia, and the Gulf. The appetite crosses borders quickly, but the infrastructure to serve it profitably rarely keeps up.