Turning International Demand Into International Revenue

Fenity Fashion had global shoppers but a checkout that wasn’t converting as well as it could. International customers faced unexpected duty fees at delivery, eroding trust and driving returns. Even at checkout, the true all-in cost wasn’t visible. Working through ShipBob’s fulfillment network and FlavorCloud’s cross-border platform, Fenity fixed both in six weeks. 

Guaranteed DDP Removed the Surprise From International Delivery

Fenity was splitting international orders across both DDU and DDP, leaving a portion of customers to face unexpected duty bills at the door. Returns climbed. Repeat purchase intent dropped. The fix was to consolidate everything onto guaranteed Delivery Duty Paid (DDP), making the landed cost final and accurate at checkout. Fenity’s international shoppers now had the same confidence a domestic buyer expects. 

Within one month, shipment volume grew 114.25% and international gross merchandise value rose 235.59%. 

“What made this work was the combination of reliable fulfillment and predictable landed costs. ShipBob handled the fulfillment side so inventory was moving reliably across markets, and FlavorCloud eliminated the pricing surprises at the door. When both pieces are working together, international expansion stops feeling like a risk and starts feeling like a growth lever.”

Jahnvi Kumari

Merchant Success Manager, ShipBob

What’s Next

Based on the UK results, Fenity activated Pricing Intelligence in Germany on May 5 and in Canada, Switzerland, France, Spain, and Ireland on May 14. FlavorCloud’s White Space Report surfaced meaningful untapped demand across those markets, and FlavorCloud is now helping Fenity unlock that additional revenue. The playbook, guaranteed DDP paired with Pricing Intelligence, is now running in seven countries.