Final Peak Preparations for Cross Border Success with FlavorCloud

Updated on September 25th, 2025 (Originally posted November 9, 2023)

It’s time to think about final peak preparations for 2025. Cross border shipping in 2025 comes with both opportunity and complexity. Rising tariffs, evolving trade rules, and shifting consumer expectations mean brands need to be more proactive than ever. At FlavorCloud, our mission is to make international shipping seamless, so you can focus on growth while we handle the logistics, compliance, and optimization behind the scenes. The FlavorCloud Peak hub will keep you updated with the latest on peak surcharges and holiday shipping dates. Whether you’re planning for peak season or exploring new markets, these are the areas to prioritize. 

Localized market pricing 

One of the most powerful levers for boosting international conversions is localized market pricing. Rather than simply displaying your products in local currency, this approach adjusts your pricing strategy for each market to account for tariffs, taxes, and customer willingness to pay. 

Benefits include: 

• Increased conversion rates by removing sticker shock at checkout 

• Improved margins by factoring duties and tariffs into upfront pricing 

• Greater trust with shoppers who expect pricing tailored to their market 

If you already offer localized market pricing on your website, update your conversion optimization rules in the FlavorCloud app to be currency- and market-specific. If you don’t yet have localized pricing enabled book a meeting with one of our experts to discuss. 

Processing times 

Did you know that with FlavorCloud, you can build your order processing time into the days in transit that are displayed with shipping rates at checkout? You can customize these processing times by service level by emailing a FlavorCloud team member. For example, if you are fulfilling express orders faster than standard or learn that your 3PL is overburdened during an explosive peak season, you can work with one of our team members to set the correct processing times for you. 

We encourage you to consider the conversion implications of extending the transit times displayed at checkout. Balance the importance of proper expectation setting versus offering the fastest shipping speeds in delicate work! Contact us at support@flavorcloud.com to discuss the right option for you. 

Staying compliant with 2025 regulations 

2025 brings some of the biggest trade shifts in recent years from the end of the U.S. de minimis exemption in August to stricter enforcement on country of origin and tariff exposure. Compliance is no longer optional; it’s mission-critical. 

With FlavorCloud, you can: 

• Use AI-powered HS classification for accuracy and compliance 

• Access our Tariff & Trade Hub for the latest tariff updates, customs guidance, and compliance resources 

• Review articles on de minimis changes, USMCA exemptions, Country of Origin and other 2025 tariff updates to understand what they mean for your business 

Discover new growth opportunities 

Regulatory changes don’t just create risk, they also open new doors for growth. Diversification into new regions, fulfillment hubs, and markets can help brands mitigate costs while tapping into strong consumer demand. 

We recently published the State of Cross-Border Consumer Report, which breaks down the regions, industries, and consumer segments that are thriving in today’s trade landscape. Whether you sell beauty, apparel, or supplements, this report highlights where merchants like you are seeing success. 

New product launches 

If you plan to release any new products during peak season, remember to have your HS codes, product weight, and country of origin configured for all products to avoid shipping disruptions. Generally, we recommend reviewing your product catalog for these three items at least once per year. You can do this on the Products page in the FlavorCloud app, where you can also classify your products at the click of a button using our bulk HS classification tool. For more information on how to use it, read our help guide. 

FlavorCloud status page 

We will be dedicated in updating our status page in our continuous effort to improve customer experience and transparency. This page updates you on any system information or incidents in real-time. 

Bookmark this page, and should you encounter any issues, you can check the status page to determine if it’s isolated or related to disruptions or maintenance activities. 

At FlavorCloud, our team of cross-border shipping experts is here to ensure you succeed this peak season. Reach us at support@flavorcloud.com or book time with an expert anytime for guidance, strategy, or troubleshooting.